Production

Productivization is the modernization of goods and services that has undergone competitive subtle changes and changes in consumer behavior over money that the media has turned into various source products. Information is also a commodity in terms of productivity. You can see how the media sells and makes a financial profit. As Alison Hear points out in his book Keywords for Media Studies, the concept of commodities in communication studies defines the sale of certain goods, thousands of services, and thousands of individuals as commodities or commodities in a capitalist economic system.

This can also be pointed out as a concept that is intertwined with industrialization and commercialization. Accordingly, the most distinctive feature of commodity is the attribution of goods for various commercial purposes, services and information. Many non-commodities have become commodities due to the media. The best example of this is the fact that even some religious programs have been materialized by the media.

This concept of commodity has spread to different strata of today's society. It also includes the market, social technology, genetic technology, and so on. Philosophers such as Karl Marx and Friedrich Engels have pointed out that art, religion, medicine, etc., were not priced in the market of early societies, but in the capitalist economic system.

Psychological concepts are also used to motivate the consumer to achieve certain commercial goals. Competitiveness also runs the gamut .Many creators believe that some form of communication has become a product of price due to political and cultural factors. It's very visible in the media .We can see how many political events as well as various events such as national events are used for this purpose.

As media content becomes a commodity in marketing, we can see how advertisers tend to buy media content over time and space. Although new technology can also sell media content to advertisers, communication expert Iris Jennes opposes this notion. He points out that in this process, business objectives come to the fore, breaking down many of the customer's connections through modern technology.